Help Yourself Business Basics - download pdf or read online

By Gerard R Dodd

ISBN-10: 0930205006

ISBN-13: 9780930205003

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Carefully develop your mailing list. ) Anyone with whom you’ve had direct contact is a “hot” prospect. Since the rate of return on “cold” prospects is very low, we suggest targeting yo’ur mailings only to your very best customers. It you can, add a personal touch like a hand written note. according to most people we work with, can be a very helpful form of advertising in the first year or two of operations. Thereafter, you may just want your name listed in BOLD print under the appropriate categories.

Well prepared displays highlight your products. Advertise with bright colors, easy-to-read signs, and lights. ,\ 1I/, -/ . ‘I -81 b 31 YOUR OUT-OF-SHOP IMAGE BUSINESS CARDS... are a convenient way of helping people remember your name and location. Design a card that stands out! Use a picture or logo, and various tiolors. Fold-over business cards have the advantage of giving you more space for your message. ) Be generous in their use! BROCHURES... can explain the uniqueness of your business and products.

According to most people we work with, can be a very helpful form of advertising in the first year or two of operations. Thereafter, you may just want your name listed in BOLD print under the appropriate categories. 36 NEWSPAPERS... both dailies and weeklies, are commonly used by micro businesses to advertise. Local newspapers provide good exposure for those servicing a limited area. A small ad repeated often is usually more effective than a larger one run infrequently. Many newspapers give their regular advertisers special discount prices.

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Help Yourself Business Basics by Gerard R Dodd


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