By Peter Thilenius, Cecilia Pahlberg, Virpi Havila
Contributing pioneering new learn, this cutting edge publication proposes new methods and instructions within which to increase the influential ‘business networks standpoint’ method of doing enterprise. whereas past study has concentrated upon relationships with consumers and providers, the authors argue that there's a have to extend the outlook to incorporate different stakeholders. Taking a stand in a wide administration viewpoint, chapters relate modern matters inside business and foreign advertising and marketing, product innovation, and knowledge structures. demanding current perspectives and offering difficult possible choices; this quantity examines more than a few examples that experience encouraged researchers to increase the enterprise community. to supply extra knowing, Extending the company community procedure relates present and new study to territories, applied sciences and phrases to bare novel insights, and to motivate additional instructions for examine.
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Extra resources for Extending the Business Network Approach: New Territories, New Technologies, New Terms
Chapter 19 deals with the important issue of ethics. After a thorough literature review, Aino Halinen and Päivi Jokela conclude that there is no theoretical model for ethical behaviour in business networks. Although ethical behaviour is likely to strongly affect business networks, for instance when it comes to relationship stability, reputation and performance, there is still limited empirical evidence. Hence, they suggest that to include ethics in business network studies is timely and highly relevant.
Furthermore, the chapter notes that the research at the Department of Business Studies in Uppsala has been quite influential. This introduction is followed by three parts where emphasis is on the main directions in extending the business network approach. Part II deals with New territories (Chaps. 3, 4, 5, 6, and 7), Part III focuses on New technologies (Chaps. 8, 9, 10, 11, 12, and 13) and Part IV emphasises on New terms (Chaps. 14, 15, 16, 17, 18, and 19). The conclusion, New times, provides a reflection on the history of boundary extension for business networks.
2009). Uppsala in the World − The World in Uppsala: Half a Century of Research at the Department of Business Studies at Uppsala University. Acta Universitatis Upsaliensis, Studia Oeconomiae Negotiorum, 50, Uppsala University, Uppsala. M. (1994). Qualitative data analysis: An expanded sourcebook. Thousand Oaks: Sage. Möller, K. , & Halinen, A. (1999). Business relationships and networks: Managerial challenge of network era. Industrial Marketing Management, 28, 413–427. , & Svahn, S. (2005). Strategic business nets, their type and management.
Extending the Business Network Approach: New Territories, New Technologies, New Terms by Peter Thilenius, Cecilia Pahlberg, Virpi Havila