Download e-book for kindle: Electronic Commerce (9th Edition) by Gary Schneider

By Gary Schneider

ISBN-10: 0538469242

ISBN-13: 9780538469241

E-commerce maintains to have a dramatic impression on nearly each point of commercial. And following the worldwide financial situation, its function is much more severe. choked with the main state of the art insurance to be had, digital trade, 9e equips scholars with an excellent realizing of the dynamics of this fast moving undefined.

It offers entire assurance of rising on-line applied sciences and tendencies and their effect at the digital trade industry. through detailing how the panorama of on-line trade is evolving, this market-leading textual content displays adjustments within the financial system and the way enterprise and society are responding to these adjustments.

Balancing technological matters with the strategic company elements of profitable e-commerce, the recent version comprises increased insurance of overseas concerns, social networking, cellular trade, internet 2.0 applied sciences, and updates on junk mail, phishing, and identification robbery.

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Additional info for Electronic Commerce (9th Edition)

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A product’s shipping profile is the collection of attributes that affect how easily that product can be packaged and delivered. A high value-to-weight ratio can help by making the overall shipping cost a small fraction of the selling price. A DVD is an excellent example of an item that has a high value-to-weight ratio. Products that are consistent in size, shape, and weight can make warehousing and shipping much simpler and less costly. Commodity items that have an attractive shipping profile include books, clothing, shoes, kitchen accessories, and many other small household items.

Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. concerns about quality when buying that item sight unseen. Expensive jewelry has a high value-to-weight ratio, but many people are reluctant to buy it without examining it in person unless the jewelry is sold under a well-known brand name and with a generous return policy. Other items that are well-suited to electronic commerce are those that appeal to small, but geographically dispersed, groups of customers.

Some products are easier to sell on the Internet than others because the merchandising skills related to those products are easier to transfer to the Web. Product/Process Suitability to Electronic Commerce Some products, such as books or CDs, are good candidates for electronic commerce because customers do not need to experience the physical characteristics of the particular item before they buy it. Because one copy of a new book is identical to other copies, and because the customer is not concerned about fit, freshness, or other such qualities, customers are usually willing to order a title without examining the specific copy they will receive.

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Electronic Commerce (9th Edition) by Gary Schneider


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