By Craig Allen
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Extra resources for Eisenhower and the mass media: peace, prosperity, & prime-time TV
The program would be carried simultaneously on the radio networks. It was to be a different type of White House broadcast, not an urgent presidential address. The White furor lingered but in a dissipated form; internal security would not be the topic of the program. Nor would it really Page 24 be a sketch of Eisenhower's 1954 legislative plans. Unofficially, those at the networks and in the White House understood the "news" in this broadcast to be the broadcast itself, a new living-room experience for the American public: a person-to-person style program hosted by the nation's chief executive.
Hauge, feeling that the administration was not using television to its full potential, conceived an array of presidential program formats that, if billed properly as innovations, would attract large audiences. 34 Rabb, Hauge, and others submitted TV ideas to White House Chief of Staff Sherman Adams, who filed them away for further consideration. Later that fall, because of a sequence of events stemming from a new wrinkle in the McCarthy affair, this White House "broadcast file" was retrieved, and it stayed open through the rest of the year.
10 Secure in his command and thus willing to let other gen- Page 15 erals have the glory, Eisenhower communicated and behaved in unassuming ways. Pomp and circumstance were usually absent from the newsreels in which Eisenhower appeared, and he seldom appeared in military regalia. Most of the time, Eisenhower looked and talked more like an enlisted soldier than an officer. S. after VE Day. Eisenhower's magnanimity brought public honor to his achievements; as historian Alonzo Hamby wrote, "In contrast to the regal MacArthur, he built an image as a plain-living, plain-speaking democrat .
Eisenhower and the mass media: peace, prosperity, & prime-time TV by Craig Allen