By Anna Maria Lorusso (auth.)
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Additional info for Cultural Semiotics: For a Cultural Perspective in Semiotics
In order to counter the atomism of the linguistics and sociology of the past, L é vi-Strauss feels the need for a systematic structuralism . , homologies) in the folds of the recurrence of any number of actual, concrete facts; a process that does not look solely at the level of actual manifestations and terms, but rather at the more hidden level of attitudes . This is a point of key importance, in our opinion, in the structuralist lessons of L é vi-Strauss. He indeed pointed out that we should not just note recurring terms but rather look at how these terms play a role in the system to which they belong and consider the role they play in different systems, using a comparative approach.
22 ● Cultural Semiotics From a paleographic point of view, the code is essentially a book; a physical object manufactured to store and record certain elements of knowledge. From the institutional point of view, the code is essentially a set of rules. From the correlational point of view (which, according to Eco, is the most accurate one), the codes unite the elements of a given series (A) with the elements of a given series (B) using a substitutive and cryptographic model, dictating that A means B.
The first three have a similar structure: a theoreticalmethodological question at their heart, a “tutelary father” as a semiotic historical reference, and a more applied final section that aims to test out the developed theoretical perspective on actual texts. The final chapter is a conclusion of sorts. It poses a theoretical-methodological question, with a “tutelary father,” but does not conclude with an applied analyses; instead, it contains a number of conclusive remarks regarding the relationship between semiotics, text, practices, culture.
Cultural Semiotics: For a Cultural Perspective in Semiotics by Anna Maria Lorusso (auth.)