By Lynn Pearce
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Extra info for Business Plans Handbook, Volume 11
However, much of The Hopstreet Brewery’s customer base will live in Noda, and most residents will be within a ten minute walk. Opportunities 26 1. Expansion. If The Hopstreet Brewery is highly successful, another brewpub may be opened in another area. 2. Introduction of new products. It has already been explained that if a German special item is extremely popular, it would be added to the menu. Furthermore, The Hopstreet Brewery will be constantly evaluating sales of items to determine if there is enough demand to add an item to the menu.
Missing inventory. The average alcohol shrinkage of a bar is 20 percent due to too many bartender freebies, mispourings, and incorrect orders. This can cost any business a lot of revenue. If it is noticed that an unreasonable amount of inventory is missing, The Hopstreet Brewery will likely hire PubCo to manage their liquor inventory. PubCo specializes in reducing shrinkage and saving owners plenty of money. 3. Competitors in Noda. After the development of each phase of Noda, there will be more competitors in the area.
However, the greatest profit margin is incurred from alcohol sales, mainly house brewed items. Pricing will change from time to time due to certain conditions, but will remain the same for the most part. Pricing will be reviewed on a monthly basis at a minimum. Alcohol prices will vary depending upon competitor pricing, size, and cost of goods. The Hopstreet Brewery will price its beers similarly to competitors. Furthermore, larger beers will be more expensive, but will be a better deal per ounce than smaller beverages.
Business Plans Handbook, Volume 11 by Lynn Pearce