Read e-book online Behind the Cloud: The Untold Story of How Salesforce.com PDF

By Marc Benioff, Carlye Adler

ISBN-10: 0470521163

ISBN-13: 9780470521168

How did salesforce.com develop from a begin in a rented residence into the world's quickest becoming software program corporation in below a decade? For the 1st time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his crew created and used new company, expertise, and philanthropic versions adapted to this time of striking swap. exhibiting how salesforce.com not just survived the dotcom implosion of 2001, yet went directly to outline itself because the chief of the cloud computing revolution and spark a $46-billion greenback undefined, Benioff's tale may help company leaders and marketers stand out, innovate higher, and develop swifter in any fiscal climate.

In Behind the Cloud, Benioff stocks the concepts that experience encouraged staff, grew to become buyers into evangelists, leveraged an atmosphere of companions, and allowed innovation to flourish.

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The newspaper included the entire color advertisement without our having to pay a cent for it! It was a coup in the ad business and a major triumph for our company. Bruce Campbell couldn’t believe it. He had thought the fighter jet ad was ridiculous. Imagine his surprise when the Contra Costa Times, his hometown paper, was delivered that morning! All of this made me very happy: we proved that differentiating ourselves was a powerful marketing strategy that worked. com. The part I find most amusing is that no one except for Larry (and Rick Bennett) knew that I had stolen the concept from Oracle.

I have three men working for me as contractors. Not only do they have SFA experience, but they have experience with major Internet applications as well. ’’ I couldn’t believe this coincidence, or my good fortune. Bobby explained that the three developers had their own company, Left Coast Software, and that he had wanted to buy them 7 BEHIND THE CLOUD out, but they weren’t interested. They wanted to grow something, and felt that Saba was too far along. ‘‘They are brilliant engineers with good vision,’’ Bobby said.

Our focus was directed at developing the best possible and easiest to use product, and this is where we invested our time. Realize that you won’t be able to bring the same focus to everything in the beginning. There won’t be enough people or 12 The Start-Up Playbook enough hours in the day. So focus on the 20 percent that makes 80 percent of the difference. Play #9: Listen to Your Prospective Customers I invited friends and colleagues to visit the apartment, which I called the Laboratory, and asked them to test the prototype and offer feedback.

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff, Carlye Adler


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