Read e-book online Analogous and Digital PDF

By Otl Aicher

ISBN-10: 3433031193

ISBN-13: 9783433031193

ISBN-10: 3433605904

ISBN-13: 9783433605905

ISBN-10: 3433605939

ISBN-13: 9783433605936

ISBN-10: 3433605947

ISBN-13: 9783433605943

ISBN-10: 3433605963

ISBN-13: 9783433605967

Otl Aicher (1922-1991) used to be a good character in smooth layout, he was once a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm college of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible conversation of our occasions. An vital part of Aicher's Read more...


Otl Aicher was once a superb character in sleek layout. His paintings is anchored in a "philosophy of creating" encouraged e.g. via Ockham, Kant or Wittgenstein, a philosophy enthusiastic about the Read more...

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Example text

This dominance of ideas, of the general over the particular, was brought to an end by ockham. he recognized: the ideas are in our heads. we need them in the form of names, concepts and logical thinking. after this insight man could stop seeing the world as an incarnation of a given truth, goodness and beauty. he had to make a mental effort to find out how and why something had become as it was. this was a rejection of the whole of the ancient and early medieval way of thinking. classicism was dead, and with it the eternal values that had hovered over everything from the beginning of time.

The eye is part of the brain. this remark by meyerschwickerat does not interest me merely as an insight, as a piece of scientific perception. it stimulates me to ask new questions, to set off along new paths. since reading this sentence i have understood better why people look into each other’s eyes when they meet. theoretically we could look at the ears or the nose. both are openings in the body like the eye. if we look at the mouth we are looking at the mouth. if we look into each other’s eyes we are looking into the self, the person.

Indeed it is no longer impossible that digital technology is making man into an increasingly digital being. at the same time we are discovering more clearly than ever before that man has a new particularity: he is not the much-mentioned thinking being, but a being who thinks analogously. this time it is not epistemological considerations that make this clear, but a new technological field. engineers force us to insights about particular human nature. according to this it would be no longer admissible to divide mind and body, that thinking would be seen as a mental activity and cognition as physical.

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Analogous and Digital by Otl Aicher

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